Handbuch Medienrhetorik (Handbücher Rhetorik, 6) (German Edition)
Language: German
Published by Walter de Gruyter, 2016
- Hardcover
- New

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In German.
Seller Inventory # ria9783110318128_new
- Title
- Handbuch Medienrhetorik (Handbücher Rhetorik, 6) (German Edition)
- Publisher
- Walter de Gruyter
- Publication year
- 2016
- Condition
- New
- Binding
- Hardcover
- Language
- German
- ISBN 10
- 3110318121
- ISBN 13
- 9783110318128
- Item weight
- 1,358 grams
- Series
- Book 6 of 11: Handbücher Rhetorik
Wie finden Medien Eingang in die Theorie der Rhetorik? Und wie findet Rhetorik Eingang in die Praxis der Medien? Der vorliegende Band erschließt die Beziehung zwischen der Rhetorik und den Medien sowohl historisch und systematisch als auch in aktuellen Fallstudien.
Im ersten Teil wird dargelegt, wie die mediale Grundstruktur der Rhetorik reflektiert wurde – in die Bedeutung von Medien für das überzeugende Handeln von der Antike und Spätantike über Mittelalter, Renaissance, Barock sowie Aufklärung und Moderne bis zu gegenwärtigen Theorien.
Im systematischen Teil wird erörtert, wie das Verhältnis von Rhetorik und Medien in Bezug auf unterschiedliche Medienträger wie Bild, Rede, Musik, Architektur, Werbung, Websites etc. spezifiziert werden kann.
Die Fallstudien stellen an konkreten Beispielen vor, wie sich die Mediengestaltung von heute der Rhetorik bedienen kann.
Der Band liefert so einen umfassenden Einblick und ist somit für jeden Medienschaffenden eine wichtige Grundlage.
"Synopsis" may belong to another edition of this title.
About the Author
Arne Scheuermann, Hochschule der Künste Bern; Francesca Vidal, Universität Koblenz.
Arne Scheuermann, Hochschule der Künste Bern, Switzerland; Francesca Vidal, Koblenz University, Germany.
"About the title" may belong to another edition of this title.
Ria Christie Collections
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