Handbuch Preispolitik
Language: German
Published by Gabler Verlag, 2014
- Softcover
- New

Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
AbeBooks seller since February 27, 2001
Condition: New
US$ 243.72
Quantity: 15 available
Add to basketItem description from seller
Editor(s): Diller, Hermann; Herrmann, Dr Andreas (Firmenich SA, Geneva, Switzerland). Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 43. Weight in Grams: 1334. . 2014. Softcover reprint of the original 1st ed. 2003. paperback. . . . .
Seller Inventory # V9783322905130
- Title
- Handbuch Preispolitik
- Author
- . Ed(s): Diller, Hermann; Herrmann, Dr Andreas (Firmenich SA, Geneva, Switzerland)
- Publisher
- Gabler Verlag
- Publication year
- 2014
- Condition
- New
- Binding
- Soft cover
- Language
- German
- ISBN 10
- 3322905136
- ISBN 13
- 9783322905130
Das "Handbuch Preispolitik" ist praxisorientiert ausgerichtet, die Gliederung ist von den betriebswirtschaftlichen Problemen in den Unternehmen determiniert.
Diller/Herrmann liefern dem Preismanager Antworten auf Fragen wie:
- Wie findet man den optimalen Preis für ein Produkt?
- Wie lassen sich Preisänderungen und Repositionierungen durchführen?
- Wo ist der für den Kunden gerade noch akzeptierte Preis anzusiedeln?
- Kann man verschiedene Produkte bündeln und zu einem Preis am Markt anbieten?
- Wie beurteilen Verbraucher die Preise?
Zahlreiche Praxisbeispiele tragen zur Veranschaulichung bei.
"Synopsis" may belong to another edition of this title.
About the Author
Prof. Dr. Andreas Herrmann ist Direktor des Instituts für Medien- und Kommunikationsmanagement an der Universität St. Gallen.
"About the title" may belong to another edition of this title.
Kennys Bookshop and Art Galleries Ltd.
Galway, GY, Ireland
AbeBooks seller since February 27, 2001
Shipping rates from Ireland to U.S.A.
| Item | 12 to 22 business days | 10 to 20 business days |
|---|---|---|
| First item | US$ 10.54 | US$ 12.76 |
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Store description
Kennys.ie is the largest exporter of books from Ireland currently exporting to approximately 100 countries around the world. Kennys Bookshop houses hundreds of thousands of books and specialises in collection development and library services, supplying booksellers and state and university libraries on a global scale including the U.S.A.,Japan and Europe. Kennys.ie is Ireland's Largest Online Bookshop.
Specialty
Asia, All Aspects of the Irish Experience, Irish Literature, Irish History, Human Rights, International Espionage, History of Ideas and Human Thought, Labour History, Jewish Studies and the Holocaust. Gureilla Movements., Russian and Soviet History and Literature. Womens Studies and Feminism.Seller's business information
Kennys Bookshop and Art Galleries (Holdings) Limited
Liosbán Retail Park, Tuam Road
Galway, Ireland H91 N5P8
Terms of sale
Terms of Sale - Credit Cards: Visa, Master Card, American Express, Diner.
Payment can also be made by bank draft in Euros, drawn on an Irish Bank.
We regret that PO Boxes are not acceptable to the U.S. as our courier will not deliver to them.
In case of returns or queries please contact us by email books@kennys.ie or by phone +353 91 709350
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Conor Kenny
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