Handbuch Preispolitik
Language: German
Published by Gabler Verlag, 2014
- Softcover
- New

Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
AbeBooks seller since October 9, 2009
Condition: New
US$ 300.23
Quantity: 15 available
Add to basketItem description from seller
Editor(s): Diller, Hermann; Herrmann, Dr Andreas (Firmenich SA, Geneva, Switzerland). Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 43. Weight in Grams: 1334. . 2014. Softcover reprint of the original 1st ed. 2003. paperback. . . . . Books ship from the US and Ireland.
Seller Inventory # V9783322905130
- Title
- Handbuch Preispolitik
- Author
- . Ed(s): Diller, Hermann; Herrmann, Dr Andreas (Firmenich SA, Geneva, Switzerland)
- Publisher
- Gabler Verlag
- Publication year
- 2014
- Condition
- New
- Binding
- Soft cover
- Language
- German
- ISBN 10
- 3322905136
- ISBN 13
- 9783322905130
Das "Handbuch Preispolitik" ist praxisorientiert ausgerichtet, die Gliederung ist von den betriebswirtschaftlichen Problemen in den Unternehmen determiniert.
Diller/Herrmann liefern dem Preismanager Antworten auf Fragen wie:
- Wie findet man den optimalen Preis für ein Produkt?
- Wie lassen sich Preisänderungen und Repositionierungen durchführen?
- Wo ist der für den Kunden gerade noch akzeptierte Preis anzusiedeln?
- Kann man verschiedene Produkte bündeln und zu einem Preis am Markt anbieten?
- Wie beurteilen Verbraucher die Preise?
Zahlreiche Praxisbeispiele tragen zur Veranschaulichung bei.
"Synopsis" may belong to another edition of this title.
About the Author
Prof. Dr. Andreas Herrmann ist Direktor des Instituts für Medien- und Kommunikationsmanagement an der Universität St. Gallen.
"About the title" may belong to another edition of this title.
Kennys Bookstore
Olney, MD, U.S.A.
AbeBooks seller since October 9, 2009
Shipping rates within U.S.A.
| Item | 14 to 20 business days | 13 to 14 business days |
|---|---|---|
| First item | US$ 10.50 | US$ 21.00 |
Payment methods
Store description
We carry a comprehensive range of out of print and rare books.
Specialty
Revolution, War, Peace, Irish StudiesSeller's business information
Kennys Bookshop and Art Galleries (Holdings) Limited
Liosbán Retail Park, Tuam Road
Galway, Ireland H91 N5P8
Terms of sale
We guarantee the condition of every book as it's described on the Abebooks websites.
If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date.
For any queries please use the contact seller link or send an email to books@kennys.ie
Conor Kenny
Shipping terms
All books securely packaged. Some books ship from Ireland.