Unlock the secrets to: Controlling perceptions, Influencing decisions, Leading meetings, Guiding opinion, Winning sales and Shining as a communicator.

From the secrets of networking and conveying the right message to presenting the best image and gaining the boardroom advantage, this book examines in an entertaining and informal style how to fine-tune all aspects of your strategic communication and soft-skills.

Whether negotiating a deal, selling a concept, asking for a payrise, motivating your team, being interviewed for a new job or simply conveying an idea - this book will make all the difference to your life and success.

About the Author

Former Stockbroker, Mark Jeffries, is a leading authority on Strategic Communication and Soft-Skills.

He addresses major convention and conference audiences, on the subject, all over the world. He also coaches senior executives, politicians and lawyers in the art of message, its effective delivery and the creation of infuence.

Mark regularly appears on BBC News, Sky News and a variety of network TV programs across The UK, USA and Canada.

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