The Hard Way (Hardback or Cased Book)

"You can't get rich making poor choices" Building an industry that propels you from a D- drop-out to CEO takes intelligence, trustworthiness, and diligence-just three of many qualities that have enabled Brad Lea to build a multimillion-dollar training system and forge enduring relationships with clients that often span decades. Over more than 20 years, Brad has devoted himself to focusing on the specific and individual needs of every client to provide them with the ability to track, measure, monitor, and avatar themselves to train hundreds, thousands, and even millions of people at one time. As CEO and Founder of Lightspeed VT, a technology solution that enables people to create, launch and market their own interactive courses, revolutionized the training industry. Brad leads an esteemed team of various departments with expertise in technology, configuration, marketing, branding, production, and of course sales and closing. Brad brings a mastery of knowledge to clients, employees and students in a myriad of industries including healthcare, construction, real estate, hospitality, business, sports, and personal development. With an extensive understanding of his proprietary technology, Brad expertly navigates through all the processes he and his team have created to ensure success, avoid pitfalls and achieve the highest value of monetary gain for those he works with. Inspired by Brad's example, his company's professionals take time to understand goals, are responsive and transparent in their communications, and earn their clients' trust and loyalty. In a field that typically runs on fleeting transactions and minimal innovation, Brad has elevated the concept of tailor-made client service in developing a hallmark approach centered on personal attention, customized solutions, industry acumen, and client success. Brad is a natural born teacher as well as a natural born student. He says, "You can't get rich making poor choices" and with what he has built as a learning system, poor choices are hard to make. From a young age Brad has always been resourceful but the main lessons he has learned in life is to always be authentic, kind, generous and aware. In personal time, Brad enjoys spending time with his family, and says that his favorite job he has ever had is the one of a Father. Brad follows the profound ethics that he was born with and lives in integrity every day. This D- dropout has always had A+ potential and today we see that in the industry that was created with effective training, astounding influence, and smooth charisma from Brad Lea.