For many small business owners, marketing can seem like something only for the 'big boys' and the Internet a foreign country. There is a lot you can do, however, to spread the word online about your products and services without spending a fortune in the process.
Virtually Free Marketing takes the reader step-by-step through marketing and selling their own products and services effectively on sites such Amazon, eBay, Google and Facebook, covering essential issues such as:
understanding marketing and the 'new' Web
starting a blog creating your own website social networking
tapping into free or inexpensive sources of help online
Accessible, practical and very effective, Virtually Free Marketing is a must-read whether you're running a small company, club, non-profit organisation or social enterprise.
Philip Holden is the co-author of Marketing and PR on a Shoestring. Philip is programme director for the MA in Marketing Communications at the University of Greenwich, London, and devised the marketing component of their MBA in small business management.