Harnessing AI and Predictive Analytics for Decision-Making and Competitive Advantage

The rapid developments of artificial intelligence (AI) and predictive analytics drive powerful changes in competitive decision-making capabilities of industries worldwide. The growing dependence of modern organizations on predictive information from AI enables them to improve their business intelligence systems and optimize their operational procedures as well as develop strategic solutions. The combination of machine learning and big data analytics with AI-controlled automation accelerates operations and innovates business approaches to seek long-term market superiority. Harnessing AI and Predictive Analytics for Decision-Making and Competitive Advantage examines the current progress in AI technology with emphasis on its uses for business intelligence analysis, risk evaluation, marketing methods, and more. It presents a thorough discussion about organizational strategies for using AI to develop data-based decisions which drive competition. Covering topics such as business resilience, employment dynamics, and risk response, this book is an excellent resource for academicians, industry professionals, policy analysts, government officials, and more.

Sandeep Poddar, Deputy Vice Chancellor (Research & Innovation) also served as Senior Research Director and Executive Editor(Publications), Lincoln University College, Malaysia. Adjunct Faculty (Honorary), Bharat Center Canada. Dr Sandeep has been graduated from University of Calcutta in with Honours in Zoology, he has obtained Post Graduate Diploma in Dietetics from All India Institute of Hygiene and Public Health, Master of Science in Zoology with specialization in Biochemical Genetics from Dayalbagh Educational Institute with distinction. In addition to this he also obtained Master of Business Administration (MBA) from Lincoln University College. He has completed PhD in Zoology from Vivekananda Institute of Medical Sciences (University of Calcutta) on Cytotoxicity. After completing PhD he pursued Post Doctoral Research in different projects on Hemoglobinopathies and Oral Cancer mutation. Associated in establishment of molecular diagnostics laboratory (Neon) at present under Desun Hospitals, Kolkata. Set Biotechnology laboratory at college in Hooghly, West Bengal under University of Burdwan. He has published more than 250 research papers (in reputed Scopus Web of Sc indexed journals and books, filed more than 15 patents, organized international conferences, and also edited books in Malaysia, Australia, India and USA. He is serving as Guest editor of different reputed Scopus indexed journals of Elsevier, Inderscience, Pertanika like publishers. He has initiated the International Journal of Advancement in Life Sciences Research. Dr Sandeep is founder Secretary of Dr Tarak Nath Podder Memorial Foundation, Kolkata, India. He is active member of different organizations, Indian Science Congress Association, Indian Science News Association, World Academy of Sciences, Mental Health Innovation Network, UK, Malaysian Society for Molecular Biology and Biotechnology, Fellow member of World Researchers Associations.

Dr. Prashant Kumar Siddhey holds a Doctorate and Master's in Management and boasts a comprehensive professional journey spanning over 17 years in both the industrial and academic realms. Currently serving as a Professor at Prestige Institute of Business Management, Indore, he brings a wealth of experience from collaborating with renowned institutes and universities, demonstrating adeptness in successfully managing diverse academic and administrative responsibilities. Dr. Siddhey has also contributed significantly as a founding member in administrative roles within various universities. With a prolific record, he has authored over 40 publications, including books, research articles, case studies, and journals indexed in ABDC/ Scopus/ WoS etc. Actively engaged with Industrial and Academic Societies, Dr. Siddhey remains a dynamic and integral part of the academic and industrial communities.