Synopsis
Where does business come from? That's the question every real estate agent asks but few have a truthful answer for.
In an industry constantly selling the "easy button" and overrun with shiny widgets, agents are pulled in multiple directions at once, each promising that if they "just do this," their dreams of success and fortune will come true.
After 20 years in the business, thousands of home sales, and hundreds of thousands of coaching calls, Tim and Julie Harris tell the hard truths about what it really takes to make it in real estate.
The new, revised edition of Harris Rules outlines specific, actionable, and proven rules of engagement that any agent—rookie or veteran—can count on as they pursue their real-estate funded goals and dreams. Harris Rules lays the groundwork, beginning with how agents need to think about the business. Moving them forward with a step-by-step action plan, Tim and Julie show agents how to create longevity by scaling the business and then teach them how to monetize it.
In this book, you'll learn:
- How to control your mindset to get more things done, even when you don't "feel" like it
- The ideal schedule of a top-producing agent and how to focus it on what matters, profit
- Why you can't rely on only one method of generating leads
- How to use the proven Seven-Step Listing Process to win the listing virtually every time
- How to really achieve financial freedom
With all-new case studies, resources, and Q&As for the highly motivated agent, Harris Rules covers tricky topics with much-needed frankness: making a profit, why having a team isn't the "golden calf," gaining multiple lead sources (that you don't have to pay for!), focusing on listings, and the fact that repetitious boredom does pay off.
Tim and Julie will tell you the truth: Harris Rules is the savvy agent's all-inclusive, no-BS guide to succeed in real estate.
About the Author
For over two decades, Tim & Julie Harris have been leaders in the real estate industry, first as top-producing agents and now as the nation's most sought after real estate coaches. In their twenties, during their very first full year as Realtors®, Tim & Julie earned real estate industry acclaim by selling more than one hundred homes. Thereafter, Tim and Julie Harris have participated in thousands of home sales. In 1999, they authored their first book, which sold out in the first 27 days. More recently, Tim and Julie have become #1 international bestselling authors of Harris Rules. The National Association of Realtors® featured Tim & Julie in articles about their real estate sales success, and in 1998 they were recruited to become Howard Brinton Stars, which introduced them to real estate coaching and training. Tim and Julie started coaching agents in 1998. From 2002-2007, they worked with other coaching organizations as coaches and executives. Tim and Julie Harris are honored to have coached many of the nation's top producing agents. Inman News named Tim and Julie Harris as the "best coaches in the industry."
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