Harvard Business Review Case Study: General Electric Medical Systems (2002)

Marcel Heide

ISBN 10: 3640204042 ISBN 13: 9783640204045

Published by GRIN Verlag, 2008

Language: English

Condition: New Soft cover

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Bibliographic Details

Title

Harvard Business Review Case Study: General Electric Medical Systems (2002)

Publisher

GRIN Verlag

Publication Date

2008

Language

English

ISBN 10

3640204042

ISBN 13

9783640204045

Binding

Taschenbuch

Condition

Neu

Dimensions

Weight

51 grams

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Synopsis

Seminar paper from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 1.9, Edinburgh Napier University (Napier University Business School), course: International Business Strategy, language: English, abstract: General Electric Medical Systems (GEMS) is the world's leading manufacturer of diagnostic imaging equipment and part of the Milwaukee, US-based General Electric. The following evaluation conducts a strategic analysis of its internal resource capability, how it shaped its competitive strategy and a profound evaluation of its international strategy.

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