Harvard Business Review Case Study: General Electric Medical Systems (2002)
Language: English
Published by Grin Verlag, 2008
- Softcover
- New
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- Title
- Harvard Business Review Case Study: General Electric Medical Systems (2002)
- Author
- Heide, Marcel
- Publisher
- Grin Verlag
- Publication year
- 2008
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 3640204042
- ISBN 13
- 9783640204045
Seminar paper from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 1.9, Edinburgh Napier University (Napier University Business School), course: International Business Strategy, language: English, abstract: General Electric Medical Systems (GEMS) is the world's leading manufacturer of diagnostic imaging equipment and part of the Milwaukee, US-based General Electric. The following evaluation conducts a strategic analysis of its internal resource capability, how it shaped its competitive strategy and a profound evaluation of its international strategy.
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