This volume presents carefully controlled experiments that compare solitary and group performance on word associations. It shows how incidental social stimulation can influence mental processes, while keeping rivalry to a minimum to reveal genuine group effects.

Clear description of methods to study group influence in a practical setting
Evidence on how group presence can alter thought and recall without heavy competition
Discussion of how to design experiments that separate social effects from other factors
Foundation for applying social psychology methods to education and collaboration

Ideal for readers interested in social psychology, experimental design, and the science of how groups shape individual thought.

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