Head First Mobile Web (Brain-friendly Guides)

Mobile web usage is exploding. Soon, more web browsing will take place on phones and tablets than PCs. Your business needs a mobile strategy, but where do you start? Head First Mobile Web shows how to use the web tech- nology you’re already familiar with to make sites and apps that work on any device of any size. Put your JavaScript, CSS media query, and HTML5 skills to work, and then optimize your site to perform its best in the demanding mobile market. Along the way, you’ll discover how to adapt your business strategy to target specific devices.

• Navigate the increasingly complex mobile landscape
• Take both technical and strategic approaches to mobile web design
• Use the latest development techniques—including Responsive Web Design and server-side device detection with WURFL
• Learn quickly through images, puzzles, stories, and quizzes

We think your time is too valuable to waste struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First Mobile Web uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.

Lyza Danger Gardner (@lyzadanger) is a dev. She has built, broken and hacked web things since 1996. Curiously, Lyza was actually born and raised in Portland, Ore., the town where everyone wants to be but no one seems to be from.

Lyza started college early and cobbled together a motley education: a BA in Arts and Letters from Portland State University, followed by a master’s program in computer science at the University of Birmingham (UK).

Lyza has written a lot of web applications (server-side devs, represent!), defeated wily content management systems, optimized mobile web sites, pounded on various APIs, and worried a lot about databases. Fascinated by the way mobile technology has changed things, she now spends a lot of time thinking about the future of the web, mobile and otherwise.

Since co-founding Cloud Four, a Portland-based mobile web agency, in 2007, Lyza has voyaged further into the deep, untrammeled reaches of Device Land, exploring the foibles and chaos of mobile browsers and the mobile web. She has an odd set of anachronistic hobbies and it has been said she takes a fair number of photographs. She owns a four-letter .com domain. We’ll bet you can guess what it is and go visit her there.

After spending over a decade as a desktop web developer, Jason joined forces with the three smartest people he knew and started Cloud Four. Since co-founding Cloud Four, he has had the good fortune to work on many fantastic projects including the Obama ‘08 iPhone App.

He is founder and President of Mobile Portland, a non?profit dedicated to promotion and education of the mobile community in Portland, Oregon. Jason is a sought?after speaker and consultant on mobile technology.

You can find him blogging at http://cloudfour.com, his personal site http://userfirstweb.com and on Twitter as @grigs.Jason’s expertise includes information architecture, usability, and emerging technology like social media. He has been a featured speaker at various organizations on topics ranging from web analytics to web site performance.