Heads, You Win! : How the Best Companies Think--And How You Can Use Their Examples to Develop Critical Thinking Within Your Own Organization

New Coke. The Walt Disney Company's aborted theme park near the Manassas battlefield. AT&T's acquisition of NCR Corp. Were these merely the gaffes of individual decision makers, or do they represent larger, organizational deficiencies in critical thinking?
How confident are you in the collective brainpower of your organization?
The most crucial task facing any business leader in today's brutally competitive economy is to sharpen his or her organization's ability to effectively solve problems, make decisions, and cut through the information clutter. In Heads, You Win!, Kepner-Tregoe's CEO, Quinn Spitzer, and executive Ron Evans cite the experiences and share the advice of the presidents and CEOs of some of the world's most innovative companies -- organizations like Johnson & Johnson, Chrysler Corporation, British Airways, and Harley-Davidson, Inc. -- that are successful because they capitalize on the brainpower of every employee.
Filled with practical tips and techniques, and lightened with amusing, real-life anecdotes, Heads, You Win! is an indispensable tool for sorting through the complexities of running a business today and identifying the essential skills that determine a company's success.

Quinn Spitzer is chairman and chief executive officer of Kepner-Tregoe, a highly respected international management consulting firm based in Princeton, New Jersey. He lives in Bucks County, Pennsylvania.