This book can help all of us in the field fine-tune the effectiveness of strategies and interventions designied to improve health-related behaviors. This book is definitely on my list as one of the top five 'big picture theoretical framework' resources for the serious public health professional. --American Journal of Health Promotion
The contributors draw from such fields as cognitive and organizational psychology, marketing, and communications to explain the diverse factors affecting health behavior.
KAREN GLANZ is professor (researcher) at the Cancer Research Center of Hawaii at the University of Hawaii at Manoa. FRANCES MARCUS LEWIS is professor in the School of Nursing at the University of Washington. BARBARA K. RIMER is Director of Cancer Prevention, Detection and Control Research at the Duke Comprehensive Cancer at Duke University in Durham, North Carolina.