This fourth edition of the classic book, Health Behavior and Health Education: Theory, Research, and Practice provides a comprehensive, highly accessible, and in-depth analysis of health behavior theories that are most relevant to health education. This essential resource includes the most current information on theory, research, and practice at individual, interpersonal, and community and group levels. This edition includes substantial new content on current and emerging theories of health communication, e-health, culturally diverse communities, health promotion, the impact of stress, the importance of networks and community, social marketing, and evaluation.

About the Author

Karen Glanz is professor and director of the Emory Prevention Research Center and Georgia Cancer Coalition Distinguished Research Scholar in the Rollins School of Public Health at Emory University.

Barbara K. Rimer is dean and Alumni Distinguished Professor of Health Behavior and Health Education in the School of Public Health at the University of North Carolina at Chapel Hill.

K. Viswanath is an associate professor of society, human development, and health in the School of Public Health at Harvard University.

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