Health Behavior: Theory, Research, and Practice (Jossey-Bass Public Health)

The essential health behavior text, updated with the latest theories, research, and issues

Health Behavior: Theory, Research and Practice provides a thorough introduction to understanding and changing health behavior―important facets of the public health role. Since the publication of the first edition, this comprehensive book has become the gold standard of health behavior texts. This new sixth edition has been updated to reflect the most recent changes in the public health field, including findings from real-world interventions based on the theories described in the book. Offering perspective applicable at the individual, interpersonal, group, and community levels, this essential guide gives public health students and practitioners an authoritative reference for both the theoretical and practical aspects of health behavior.

• Explore the link between culture, health, and the importance of community
• Get up to date on emerging theories of health behavior and their applications
• Examine the push toward evidence-based interventions and focus on diverse populations
• Learn how e-health and social media factor into health communication

Written and edited by leading theorists and researchers in the field, Health Behavior builds a solid understanding of how to analyze and improve health behaviors and health.

KAREN GLANZ, PhD, MPH, is George A. Weiss University Professor and Director of the UPenn Prevention Research Center and the Center for Health Behavior Research at the University of Pennsylvania.

BARBARA K. RIMER, DrPH, is Dean Emerita and Alumni Distinguished Professor Emerita of Health Behavior at the University of North Carolina at Chapel Hill Gillings School of Global Public Health.

K. VISWANATH, PhD, is Lee Kum Kee Professor of Health Communication in the Department of Social and Behavioral Sciences at the Harvard T. H. Chan School of Public Health and Professor of Population Sciences at the Dana-Farber Cancer Institute.