Health Communication: Theoretical and Critical Perspectives

Cross, Ruth; Davis, Sam; O'Neil, Ivy

ISBN 10: 0745697739 / ISBN 13: 9780745697734

Published by Polity, 2017

Fast Free Shipping â Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.0745697739.VG

Synopsis:

Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice.

This book clearly situates health communication within its social context. It provides a critical overview of three key disciplinary areas – education, psychology and communication. Drawing on international examples throughout, the book challenges the underlying assumptions that drive the design and delivery of health promotion interventions. The authors argue that health communication is inherently political and pay close attention to issues of power, ethics and inequality throughout the text.

This book will be valuable for those students at all levels who require a critical perspective, as well as practitioners in health communication and health promotion. With reference to detailed examples and annotated suggestions for further reading, the book is an accessible resource for analysing contemporary health communication.

About the Author: Ruth Cross is Senior Lecturer in Health Promotion at Leeds Beckett University
Sam Davis is Senior Lecturer in Health Promotion at Leeds Beckett University
Ivy O'Neil is former Principal Lecturer and Professional Lead for the Health Promotion team at Leeds Beckett University

Bibliographic Details

Title: Health Communication: Theoretical and ...
Publisher: Polity
Publication Date: 2017
Binding: Soft cover
Condition: very_good