Synopsis
Well-known health promotion expert, Garry Egger, leads this experienced, Australian-based author team on the third edition of this essential guide to developing practical and effective health programs. Aimed at the health promotion student, Health Promotion Strategies and Methods, 3/e is a practical guide to developing health promotion strategies that actually work, taking a balanced approach to health promotion, by considering not only the individual, but also group dynamics, as well as population and community approaches. Clearly structured, with real-life case studies throughout each chapter, this book delivers the latest research and health practice in an accessible and meaningful way to assist students and junior practitioners in planning and implementing their health promotions. Health Promotion Strategies and Methods Third Edition is the essential guide to developing effective health programs. The book presents the key principles of health promotion and demonstrates how they can be applied. This new edition provides a structured approach to devising health programs by focusing on planning, development and implementation. It also clearly explains the differences in individual, group and mass population approaches to health intervention and prevention programs.
From the Back Cover
Health promotion encompasses a vast range of health and disease topics and an equally diverse range of settings and population groups. This revised edition of Health Promotion Strategies & Methods continues to articulate the key principles and processes of health promotion to enable the practitioner to select, plan and implement effective programs for the promotion of better health for any issue, group or location. Features: a practical guide to undeerstanding and implementing health promotion programs for practitioners and students in the health sciences, health promotion, medical and nursing fields; clear, precise text supported b diagrams, tables, and illustrations; concise and logical framework; contemporar academic research, literature and practice inform the theory presented; revised edition incorporates updated information and new references.
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