Title: Health Translation and Media Communication: A Corpus Study of the Media Communication of Translated Health Knowledge
Publisher: Taylor & Francis Ltd
Publication Date: 2017
Language: English
ISBN 10: 041579062X
ISBN 13: 9780415790628
Binding: Hardback
Condition: New
Weight: 395 grams

About this title

Synopsis

Cross-sectoral interaction and cooperation in the communication of nutritional health risks represents a strategic research area among national governments and international health authorities. The key research question this book addresses is whether and how different industrial sectors interact with each other in the communication and industrial utilisation of health research findings. Through the introduction and exploration of large-scale industry news and digital media resources, this book systematically analyses a range of digital news genres and identifies new and growing trends of inter-sectoral interaction around the communication of nutritional health in the Chinese language at both international and national levels. This book argues that cross-sectoral interaction can be explored to identify areas that require policy intervention to increase the efficiency and effectiveness of current health communication and promotion. Inter-sectoral interaction can also provide incentives to develop new social programmes and business models to innovate and transform traditional industrial sectors.

About the Author

Meng Ji is Associate Professor at the School of Languages and Cultures at The University of Sydney.

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