Healthcare Fandom : How to Boost Engagement by Creating Fans

Language: English

Published by Gatekeeper Press Jun 2023, 2023

1662938640 / 9781662938641

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Item description from seller

Neuware - The healthcare industry has undergone significant changes since the introduction of consumer-directed health plans. As a result, an entire cottage industry in health tech was created to drive consumer involvement. Despite this, consumer engagement remains elusive.There is a clear need for 'fan building' in healthcare. 'Fans' are a critical engagement component of most industries; so how can healthcare remain the exception as it strives to be more consumer friendly This book postulates that to have better (or more engaged) consumers in healthcare, we need to strive to build fans, followers, and friends.First, readers are initiated to the complexities in healthcare and necessary mindset changes to create fans and sustained engagement.Second, a model based on best practices from consumer disciplines provides a blueprint for building healthcare fans.Third, possible applications for Fandom in healthcare are illustrated with tools and templates to get leaders started on their journey for transformative engagement through Fandom.It incorporates wisdom based on interviews and discussions with healthcare leaders so Healthcare Fandom can become the oxygen needed for sustained healthcare engagement.…

Seller Inventory # 9781662938641

Title
Healthcare Fandom : How to Boost Engagement by Creating Fans
Author
Christina Speck
Publisher
Gatekeeper Press Jun 2023
Publication year
2023
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1662938640
ISBN 13
9781662938641
Item weight
552 grams
Dimensions
222x145x18 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.21US$ 50.42
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Einbeck, Germany 37574