Strategic planning is an important management tool, especially in an era of uncertainty. A sound strategic plan helps healthcare organizations thrive in dynamic environments and adapt as market conditions change.

This new edition of Healthcare Strategic Planning provides the reader with practical guidance and expert insights for addressing near-term pressures, achieving long-term goals, and managing pitfalls that can derail effective planning. Descriptions, examples, and guidelines lead the reader step-by-step through a proven strategic planning process.

Strategic planning in the healthcare environment has evolved since the previous editions of this book were published. This edition reinvigorates the discussion with many new ideas and additional information on contemporary strategic planning.

Instructor Resources: PowerPoint slides of the exhibits.

About the Author

Alan M. Zuckerman, FACHE, FAAHC, is president of Health Strategies & Solutions, Inc., a healthcare strategy firm, and one of the nation’s leading health care strategists. During his career, Mr. Zuckerman’s consulting work has focused on strategic planning and competitive strategy; this book is an outgrowth of his experience with hundreds of diverse healthcare organizations, including many of the top hospitals, health systems, and academic medical centers in the country. Mr. Zuckerman is a frequent speaker on a variety of healthcare topics, the author of six books, and a winner of the ACHE’s James A. Hamilton Award for book of the year.

"About this title" may belong to another edition of this title.

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