Hearing the Voice of the Customer
Language: English
Published by Technics Publications, 2018
- Softcover
- New
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
AbeBooks seller since April 6, 2009
Condition: New
US$ 19.00
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Add to basketSeller Inventory # 30701432-n
- Title
- Hearing the Voice of the Customer
- Author
- Inmon, Bill
- Publisher
- Technics Publications
- Publication year
- 2018
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1634623312
- ISBN 13
- 9781634623315
One hundred years ago, the voice of the customer was easily and routinely heard by the shopkeeper. In small towns, the shopkeeper knew everyone. Today's world has gotten much bigger and much more complex. No longer does the store owner personally know everyone who comes into the store. Yet there are three important abilities technologies offer that make it possible to listen to the voice of the customer today:
- The ability to acquire, store, and manage huge amounts of data
- The ability to read and understand text in a computerized environment
- The ability to visualize data
- Where is the voice of the customer heard?
- How does the corporation find and capture the voice of the customer?
- How is the voice of the customer actually interpreted and understood?
- How do you cope with the volume of messages the customer is sending you?
- How do you separate noise from the important messages?
- How do you analyze the composite voice of the customer over thousands of customers?
- How do you reduce the voice of the customer to a visual format that is understood by management?
- How do you know when the message the customer is sending changes?
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About the Author
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GreatBookPrices
Columbia, MD, U.S.A.
AbeBooks seller since April 6, 2009
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