Hearing the Voice of the Customer
Language: English
Published by Technics Publications, 2018
- Softcover
- Used
Seller: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.Goodwill of Greater Milwaukee and Chicago
AbeBooks seller since September 20, 2024
Condition: Used - Fair
US$ 14.93
Quantity: 1 available
Add to basketItem description from seller
Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved, dog eared or creased page s ; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy.
Seller Inventory # SEWV.1634623312.A
- Title
- Hearing the Voice of the Customer
- Author
- Inmon, Bill
- Publisher
- Technics Publications
- Publication year
- 2018
- Condition
- acceptable
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1634623312
- ISBN 13
- 9781634623315
One hundred years ago, the voice of the customer was easily and routinely heard by the shopkeeper. In small towns, the shopkeeper knew everyone. Today's world has gotten much bigger and much more complex. No longer does the store owner personally know everyone who comes into the store. Yet there are three important abilities technologies offer that make it possible to listen to the voice of the customer today:
- The ability to acquire, store, and manage huge amounts of data
- The ability to read and understand text in a computerized environment
- The ability to visualize data
- Where is the voice of the customer heard?
- How does the corporation find and capture the voice of the customer?
- How is the voice of the customer actually interpreted and understood?
- How do you cope with the volume of messages the customer is sending you?
- How do you separate noise from the important messages?
- How do you analyze the composite voice of the customer over thousands of customers?
- How do you reduce the voice of the customer to a visual format that is understood by management?
- How do you know when the message the customer is sending changes?
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About the Author
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Goodwill of Greater Milwaukee and Chicago
Racine, WI, U.S.A.
AbeBooks seller since September 20, 2024
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