Hegarty on Advertising: Turning Intelligence into Magic
Language: English
Published by Thames and Hudson Ltd, 2011
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
US$ 7.52
Quantity: 1 available
Add to basketItem description from seller
Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. This title provides advice on the elements of advertising, from pitching to the effects of new technology.
Seller Inventory # 00110933806
- Title
- Hegarty on Advertising: Turning Intelligence into Magic
- Author
- John Hegarty
- Publisher
- Thames and Hudson Ltd
- Publication year
- 2011
- Condition
- Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0500515565
- ISBN 13
- 9780500515563
A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players.
What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever.The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second part, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. 50 color illustrations
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World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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