Hegarty on Creativity There are No Rules

John Hegarty

ISBN 10: 050051724X / ISBN 13: 9780500517246

Published by 00, 2014

About this Item

Seller Inventory # 04862360AFD53CD

Bibliographic Details

• Title: Hegarty on Creativity There are No Rules
• Publisher: 00
• Publication Date: 2014
• Language: Italian
• ISBN 10: 050051724X
• ISBN 13: 9780500517246
• Binding: Hardcover
• Condition: Very Good

About this title

Synopsis

A look into what lies behind creativity from one of the advertising industry's leading players

Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world―from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation.

From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.

75+ color illustrations

About the Author

John Hegarty is one of the world’s most famous advertising creatives and Founding Creative Partner of Bartle Bogle Hegarty (BBH). He has received the D&AD President’s Award for outstanding achievement, the International Clio Award, and is a member of The One Club of the New York Creative Hall of Fame.