From the Bauhaus Lamp to the Instagram photo: one hundred years of presenting design.

How are design products presented? How do designers, photographers, graphic artists, and companies work together? This publication visualizes the creative collaboration of various actors from these fields, highlighting classics of design, photography, fashion, and the graphic arts by Wilhelm Wagenfeld, Lucia Moholy, Martin Margiela, Ettore Sottsass, Otl Aicher, and many more.

The lavishly designed volume, richly illustrated with images by product photographer Hans Hansen, explores the skilful presentation of product and advertising design from the beginning of the twentieth century to today. Iconic brands, the political potential of advertising, the interplay of art and design and contemporary digital staging: a century of masterful design is celebrated for its unique beauty. This is a treasure trove for anyone passionate about the craft and creativity of design.

Featured artists, designers, and photographers include Otl Aicher, Artemide, Ballo+Ballo, Herbert Bayer, Marianne Brandt, Charles and Ray Eames, Emilio Fioravanti, Konstantin Grcic, JW Anderson, Hans Hansen, Margarete Jahny, Ingeborg Krach-Rams, Lora Lamm, Issey Miyake, Lucia Moholy, Magdalene Odundo, Olivetti, Irving Penn, Pirelli, Schott & Gen Jenaer Glas, Ettore Sottsass, Juergen Teller, Vitsoe, and others.

About the Authors

Tulga Beyerle has been director of the MK&G Hamburg since 2018.

Viktoria Heinrich has been head and curator of the collection of applied arts and design at the MK&G Hamburg since 2024.

Esther Ruelfs has been head and curator of the collection of photography and new media at the MK&G Hamburg since 2012.

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