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Bibliographic Details

Title: Helvetica: Homage to a Typeface
Publisher: Lars M�ller Publishers
Publication Date: 2005
Language: English
ISBN 10: 3037780460
ISBN 13: 9783037780466
Binding: Soft cover
Edition: 2nd Edition
Condition: good

About this title

Synopsis

An ode to the beloved typeface

Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and the i and j have square dots. The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval. It is an all-purpose type design that can deliver practically any message clearly and efficiently. It is one of the most popular typefaces of all time. Helvetica: Homage to a Typeface presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.

About the Author

Lars M�ller was born in 1955 in Oslo. Trained as a graphic designer, he worked briefly in Holland before opening his own studio in Baden, Switzerland in 1982. Since 1996 he has been a partner in the interdisciplinary design group Integral Concept, which has offices in Paris, Milan, and Baden. In 1983, M�ller began publishing books on typography, art, photography, industrial design, and architecture. He lectures at the Hoschschule f�r Gestaltung in Basel.

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