Herausfurderung Kundenbindung -Language: German
Language: German
Published by Deutscher Universitätsverlag, 2006
- Softcover
- New
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
AbeBooks seller since April 6, 2009
Condition: New
US$ 105.46
Quantity: 15 available
Add to basketSeller Inventory # 7563062-n
- Title
- Herausfurderung Kundenbindung -Language: German
- Author
- Rennhak, Carsten (EDT)
- Publisher
- Deutscher Universitätsverlag
- Publication year
- 2006
- Condition
- New
- Binding
- Soft cover
- Language
- German
- ISBN 10
- 383500400X
- ISBN 13
- 9783835004009
Der vorliegende Sammelband trägt der Komplexität und Vielschichtigkeit des Themas Kundenbindung durch eine systematische Herangehensweise Rechnung, die die Unternehmenspraxis oft vermissen lässt. Die Autoren setzen sich mit den erfolgskritischen Grundlagen der Kundenbindung auseinander und zeigen die Mängel traditioneller Ansätze auf. Zahlreiche Fallstudien befassen sich mit den verschiedenen Herausforderungen bei der konkreten Umsetzung von Kundenbindungsmaßnahmen und -programmen in der Unternehmenspraxis.
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GreatBookPrices
Columbia, MD, U.S.A.
AbeBooks seller since April 6, 2009
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