Heuristic Rhetoric : Principles and Practice

Part I. Principles
1.

• 1. Classics Rhetoric
• 2. Rhetoric and the Modern World
• 3. The Emergence of Heuristic Rhetoric
• 4. The Character and Moral Responsibility of the Orator

2. Contingency

• 1. Preliminary Contingencies
• 2. Contingencies of Language and Arguments
• 3. Contingencies of Delivery
• 4. Contingencies Created by the Orator

3. Probability

• 1. The Probability of Argument, Narrative and Evidence
• 2. The Plausibility of the Speech
• 3. The Credibility of the Orator

4. Temporality

• 1. External Aspects of Temporality
• 2. Internal Aspects of Temporality

5. Strategic Construction

• 1. Strategic Constructions in Classical and Modern Rhetoric and Oratory
• 2. Strategic Construction in Heuristic Rhetoric

6. 'Heuremes' - Patterns of Persuasive Argument

• 1. 'Initial Adjustment'
• 2. 'Representativeness'
• 3. 'Thematic Replacement'
• 4. 'Constrastive Probabilities'
• 5. 'Parallel Probabilities'
• 6. 'Simplification'
• 7. 'Summary of 'Heuremes'

Part II. Practice
7. Classical Oratory

• 1. Antiphon: On the Murder of Herodes
• 2. Cicero: In Defence of Milo

8. Modern Oratory

• 1. Barack Obama: 'Speech at Election Night in 2008, and Donald Trump: Inauguration Speech
• 2. Angel Merkel: 'An Address to the Nation'
• 3. Vladimir Putin: 'Crimean Speech'
• 4. Mao Zedong: 'Speech at the Lushan Conference'
• 5. Aung San Suu Kyi: 'Speech at the International Court of Justice'
• 6. Pope Francis: 'Address to the United Nations General Assembly'
• 7. Ursula Burns: 'Speech for the Massachusetts Institute of Technology's 145th Commencement'