Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising. This item is unavailable.
5,172 ratings by Goodreads
Language: English
Published by Wiley, 2008
- Softcover
- Used
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Softcover
Condition: Used - Good
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Item description from seller
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0470190736I3N00
- Title
- Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
- Author
- Luke Sullivan
- Publisher
- Wiley
- Publication year
- 2008
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0470190736
- ISBN 13
- 9780470190739
- Edition
- 3rd Edition
- Item weight
- 1.12 pounds
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
"Synopsis" may belong to another edition of this title.
About the Author
Luke Sullivan is an award-winning copywriter with nearly thirty years in the business at some of the elite agencies in America-Fallon McElligott and the Martin Agency, and now GSD& M In Austin, Texas, where he is Group Creative Director. He has more than twenty medals to his credit in the prestigious One Show, the Oscars of the ad business.
"About the title" may belong to another edition of this title.
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