Title: Hey, Whipple, Squeeze This: A Guide to Creating Great Ads (Adweek Magazine Series)
Publisher: Wiley
Publication Date: 2003
Language: English
ISBN 10: 0471281395
ISBN 13: 9780471281399
Binding: Paperback
Edition: 2nd Edition
Condition: Very Good
Dust Jacket Condition: No Jacket
Weight: 1.02 pounds

About this title

Synopsis

In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.

About the Author

LUKE SULLIVAN is an award-winning copywriter with over twenty years in the business at some of the elite agencies in America—Fallon McElligott, The Martin Agency, and now GSD&M in Austin, Texas, where he is Group Creative Director. He has more than twenty medals to his credit in the prestigious One Show, the Oscars of the ad business.

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