Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

Sullivan, Luke

ISBN 10: 0470190736 / ISBN 13: 9780470190739

Published by Wiley (edition 3), 2008

About this Item

The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Seller Inventory # 0470190736-7-1-13

Bibliographic Details

• Title: Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
• Publisher: Wiley (edition 3)
• Publication Date: 2008
• Language: English
• ISBN 10: 0470190736
• ISBN 13: 9780470190739
• Binding: Paperback
• Edition: 3.
• Condition: Fair

About this title

Synopsis

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

About the Author

Luke Sullivan is an award-winning copywriter with nearly thirty years in the business at some of the elite agencies in America-Fallon McElligott and the Martin Agency, and now GSD& M In Austin, Texas, where he is Group Creative Director. He has more than twenty medals to his credit in the prestigious One Show, the Oscars of the ad business.