A provocative guide to rethinking connection and trust across generations in a digital-first world.
In Work for What's Next: Why Workplace Culture is Failing and How the Next Generation Can Fix It, researcher and entrepreneur Amanda Schneider, delivers a modern and accessible framework for building trust across generational, geographic, and digital divides. Schneider exposes how outdated, unwritten norms are holding us back – and what to do instead.
The book reveals how to build authentic connections in an always “on” world by moving beyond generational stereotypes to uncover real patterns and prototype better solutions. Work for What's Next offers a research-driven roadmap for the future―empathetic, practical, and designed for a world that never stops changing.
Inside the book:
- Research-backed insights into the hidden generational patterns that are shaping how we connect, collaborate, and lead today― and will define the workplace of tomorrow
- Practical frameworks for building trust and authentic connection across generations, geographies and new ways of working ― in any industry
- Real-world examples and future-focused guidance to help you anticipate what’s coming next―and prepare for it
Perfect for managers, executives, entrepreneurs, HR professionals, sellers and team leaders, Work for What's Next offers insights inspired by Gen Z - but designed to help all of us get the most from every member of today’s workforce.
Amanda Schneider is Founder and President of ThinkLab, a research and content studio operating at the center of decision-making for the built environment. She built ThinkLab from the ground up and scaled it into a platform acquired by SANDOW, the largest media company in the interior design industry. Schneider studies work where the stakes are highest―inside physical space investments, where organizations place their most permanent bets on how people connect, perform, and experience culture. Her talk, “Work is broken. Gen Z can help fix it” is featured on TED.com and has over 500,000 views. Her writing has appeared in Forbes, MIT Sloan Management Review, and The Huffington Post, and she is the host of the top 1% podcast, Design Nerds Anonymous.
