Hidden Profit: Take Control of Your Finances, Stop Leaving Money on the Table, and Create Abundance in Your Business

Are you working tirelessly to grow your business, only to feel like your profits just don’t match the effort you’re putting in? From profit strategist and CPA Jamie Trull comes a powerful method for finding the money already hiding in your business, so you can enjoy financial freedom once and for all.

Many business owners believe that if their company isn’t making enough money, they need to double down on sales and hustle even harder. And while that may be true for a handful of businesses, profit strategist, CPA, and financial literacy expert Jamie Trull knows that the key to financial success isn’t putting in more hours—it’s mastering your finances.

In this practical, accessible guide to business finance, Trull helps you calm the chaos of bookkeeping, taxes, and credit card bills, and create an easy-to-implement financial strategy—so you can not only stay in business, but thrive in business. She outlines the seven profit levers in every company—pricing, product mix, average transaction value, and more—and shows you how to pull each lever to become more profitable. The secret to these levers? Understanding your numbers. Trull shows you how to distill complex financial data into simple, actionable insights that make it easier to make informed decisions for your business quickly and confidently. Lastly, Trull shows you how to make a plan for your newly uncovered profit, so you can fearlessly scale your business and set yourself up for financial freedom.

Too many business owners work themselves into the ground for too little return. By understanding your numbers and maximizing the profit levers, you can finally break free from the hustle, make more money, and enjoy more freedom than you ever imagined.

Jamie Trull is a CPA, financial literacy coach, and profit strategist dedicated to helping business owners get informed, organized, and profitable in their finances. After spending over a decade in finance at organizations like Ernst & Young and Coca-Cola, Jamie founded Balance CFO in 2017. Since its launch, Balance CFO has helped over 10,000 entrepreneurs take control of their financial future and become their own CFOs. Jamie is also the founder of Power in Numbers, a vibrant community where small business owners gain the knowledge, resources, and support they need to achieve financial clarity and lasting success.