Synopsis
Why is it that ten people can be looking at the same pile of trash and only one of them see the treasure? You see, all your life you have heard the saying - One man's trash is another man's treasure. You've read books and seen movies about many rags to riches billionaires out there. But those books and movies only tell part of the story. They explain only surface level details in chronological fashion. The Who, What, When, and Where.... But they don't explain WHY! Why is it that some people can see solutions that are literally invisible to everyone else around them, including the industry experts? Why did it take a college kid with no experience to come up with a better way to sell computers? Michael Dell. Why did it take another college kid to create a better way to connect with people on the internet? Mark Zuckerberg - Facebook. Why did it take a single mother working in a typing pool to come up with Liquid Paper (a/k/a white out)? Bette Claire McMurry. Your own experience (and scientists have confirmed) that we can be staring right at a concrete, physical object right in front of us and not see it! Is it possible that you can be STARING RIGHT AT something intangible, like a solution or an opportunity and not even see it? They are right there in plain sight! This book explains WHY you are not seeing them, and more importantly, HOW to open the eye of the brain to start seeing them. Your eyes will be suddenly opened to solutions that are right in front of you. This is not just another collection of success stories. It is MUCH more than that. This is the first book in history that actually peels back the layers of the onion at the neurological level, at the psychological level, and at the behavioral level to explain the mysteries behind WHY ten people can be looking at the same pile of trash - and only one of them see treasure.
About the Author
Bloomberg BUSINESSWEEK calls Dan Castro a serial entrepreneur. In fact, Dan Castro is an award-winning author, a business litigation attorney, and serial entrepreneur who has built a law firm, a real estate brokerage, a property management company, a loan servicing company, a marketing company, a real estate investment company, and a workshop called THE HIDDEN MONEY AT YOUR FEET. Dan's first book, CRITICAL CHOICES THAT CHANGE LIVES won several awards and is now selling all over the world. After Dan's first book came out, Fortune 500 companies and non-profits everywhere began asking him to share his insights and wisdom in keynotes and workshops. Dan Castro and his team of HIDDEN SOLUTION experts from virtually every industry can examine your business practices with fresh eyes and point out obvious solutions and hidden ways to make more money that you may be missing. They can also coach you and teach you how to do what they do.
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