High-Net-Worth Psychology: Finding, Winning and Keeping Affluent Investors

Russ Alan Prince; Karen Maru File

ISBN 10: 0965839133 / ISBN 13: 9780965839136

Published by Hnw Pr, 1999

About this Item

Fast Free Shipping â Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Seller Inventory # GWV.0965839133.G

Bibliographic Details

• Title: High-Net-Worth Psychology: Finding, Winning and Keeping Affluent Investors
• Publisher: Hnw Pr
• Publication Date: 1999
• Language: English
• ISBN 10: 0965839133
• ISBN 13: 9780965839136
• Binding: Soft cover
• Condition: good

About this title

Synopsis

Using state-of-the art research, the authors probe the psychological reasons why the wealthy invest the way they do. The framework of nine investor psychologies enables advisors to position and sell financial products ranging from mutual funds to managed accounts more effectively than ever before. Insights on prospecting and asset capture round out the book.

About the Author

Russ Alan Prince

Russ Alan Prince is President of Prince & Associates, a research and consulting firm with expertise in the affluent market for financial services. He is known for his regular research contributions to On Wall Street, Financial Planning Magazine, Institutional Investor's Private Asset Management and National Underwriter. Recent clients of the firm include Morgan Stanley Dean Witter, Fidelity Investments, and Prudential Securities.

Karen Maru File

Karen Maru File is Associate Professor of Marketing at the University of Connecticut, where a major area of her research has been the marketing of financial services. She is also a principal in Prince & Associates. Her academic research has been published in over two dozen journals including the International Journal of Bank Marketing, Services Marketing, and the Journal of Business Research.