High Performance interactive Marketing: New Techniques And Technologies For Winning And Keeping Customers

Hatch Denny Ryan Christopher

ISBN 10: 8176492493 / ISBN 13: 9788176492492

Published by Viva Books Private Limited

About this Item

pp. 294.

Seller Inventory # 1897819943

Bibliographic Details

• Title: High Performance interactive Marketing: New Techniques And Technologies For Winning And Keeping Customers
• Publisher: Viva Books Private Limited
• Language: English
• ISBN 10: 8176492493
• ISBN 13: 9788176492492
• Binding: Hardcover
• Condition: New

About this title

Synopsis

High-Performance Interactive Marketing distils Chris Ryan's two-plus decades of making practical use of marketing technology. The book gives you both the high-level, big-picture strategy with chapters on: --Disintermediation and the Changing Role of Marketing and Sales --Bridging the Gap between Marketing and Sales --The Impact of Infomediaries and Portals --The New Communications Model --E-Branding and Positioning as well as chapters on the day-to-day tactical tools: --Creating and implementing Successful Web Events --Heuristic Marketing Techniques --Using Marketing Automation --Tactics for Interactive Television and, of course, much more. In brief: High-Performance Interactive Marketing that will help you market and sell more product and build stronger customer relationships more effectively and efficiently.