Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics (Issn)
Language: English
Published by Business Expert Pr, 2019
- Softcover
- Used
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AbeBooks seller since September 15, 2017
Condition: Used - Very good
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- Title
- Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics (Issn)
- Author
- Hu, Mu
- Publisher
- Business Expert Pr
- Publication year
- 2019
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 1951527089
- ISBN 13
- 9781951527082
The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book.
The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today’s highly competitive omnichannel environment.
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HPB-Movies
Dallas, TX, U.S.A.
AbeBooks seller since September 15, 2017
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