A History of Advertising : The First 300,000 Years

Language: English

Published by Bloomsbury Academic Mai 2022, 2022

1538141213 / 9781538141212

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts.(Please note that the hardback and Elektronisches Buch formats of this book feature full-color printing. The paperback is grayscale.).…

Seller Inventory # 9781538141212

Title
A History of Advertising : The First 300,000 Years
Author
Jef I Richards
Publisher
Bloomsbury Academic Mai 2022
Publication year
2022
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1538141213
ISBN 13
9781538141212
Item weight
1,116 grams
Dimensions
257x178x25 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
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