History of Entrepreneurship: Innovation and Risk-taking, 1200?2000

What are the secrets of a successful entrepreneur? When did the origins of enterprise occur? This important two-volume set addresses such questions by uniting historical case studies of entrepreneurial behaviour from 1200–2000. Key features of this collection include a thematic and chronological comparison of relevant studies as well as coverage of a range of industries, including the software industry. The editors have also selected papers which allow for an examination of a range of entrepreneurial backgrounds and personalities, including female entrepreneurs.

This topical set will be of great use to both students and academics who will benefit from the ability to contrast case-studies of large-firms and their executives with small firm-start-ups and their founders.

Edited by Mark Casson, Professor of Economics and Director, Centre for Economic Institutions and Business History, University of Reading and Catherine Casson, Research Fellow, Winton Institute for Monetary History, Ashmolean Museum, University of Oxford and Alliance Manchester Business School, University of Manchester, UK