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Bibliographic Details

Title: How Hits Happen: Forecasting Predictability in a Chaotic Marketplace
Publisher: Orion Business (an Imprint of The Orion Publishing Group Ltd ) 02/12/1998
Publication Date: 1998
Language: English
ISBN 10: 0752820958
ISBN 13: 9780752820958
Binding: Paperback
Condition: Very Good

About this title

Synopsis

A powerful new business tool to enable you to identify, capture and sustain the forces that lead to 'hits' in the market. What makes a hit, a hit? How does a movie like Titanic captivate the public's eye - and break box office records worldwide? What set the Spice Girls apart from the countless other bands struggling to make it big.? What forces thrust Captain Corelli's Mandolin to the top of the bestsellers book chart and enabled it to remain there for months? Just how do hits' happen? In this book, leading market consultant Winslow Farrell offers a breakthrough approach uncovering the hidden patterns behind hits.Applying Complexity theory - the science that examines the interactions of various factors in complex systems - to modern businessproblems, Farrell sheds light on the intricate world of consumer behaviour. In doing so, he helps managers to identify the emerging patterns and forces that lead to a hit and the triggers that will enable business es to capture and sustain that hit.

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