How Hits Happen: Forecasting Predictability in a Chaotic Marketplace
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Language: English
Published by HarperBusiness, 1998
- Hardcover
- New
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Seller Inventory # 0887309070
- Title
- How Hits Happen: Forecasting Predictability in a Chaotic Marketplace
- Author
- Farrell, Winslow
- Publisher
- HarperBusiness
- Publication year
- 1998
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0887309070
- ISBN 13
- 9780887309076
An in-depth look at software created by the author shows how the market research company of Coopers & Lybrand can now create virtual worlds where they test the potential popularity of a product based on consumer trends and demands.
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About the Author
Winslow Farrell is a partner with Coopers & Lybrand consulting L.L.P., where he leads the Emergent Solutions Group. His team utilizes the sciences of complexity and adaptive agent technology to create virtual worlds where clients in various industries can test strategic plans. Farrell's work has been featured in a variety of publications, including the Wall Street Journal, Forbes, and Business Week. He lives in Westport, Connecticut, with his wife and two daughters.
"About the title" may belong to another edition of this title.
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