Hole in One: Your Complete Guide to Organizing a Successful and Profitable Fund-Raising Golf Tournament

No one understands the ins and outs of organizing a golf tournament better than Steven Kissinger and Cyndee Woolley, APR. The two have raised millions through these charitable events and understand just how effective this model can be. They also understand the thousands of potential sand traps lurking ahead of would-be fundraisers. In this unique new guide, Kissinger and Woolley talk you through the basics of planning a tournament and give you advice on how to avoid these pitfalls along the way.

Kissinger and Woolley discuss how to

• decide if a golf tournament is the right event for your organization,
• attract golfers to your tournament,
• reach new demographics of potential supporters,
• use different forms of marketing to raise awareness,
• create a detailed plan for your event,
• choose a specific format for your tournament,
• add other fun activities and competitions,
• stick to your budget,
• organize your support staff and volunteers,
• select a golf course, and
• handle surprises that may pop up along the way.

Using case studies and anecdotes from their own experiences, Kissinger and Woolley debunk the seven most common myths about golf tournaments and show you how financially effective and personally rewarding this type of fundraising can be.

Event Planning, Public Relations, Philanthropy, Raising Awareness, Market