Holistic Retail Design: Reshaping Shopping for the Digital Era
Language: English
Published by Frame Publishers, 2015
- Softcover
- Used

Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Very good
US$ 4.97
Quantity: 3 available
Add to basketItem description from seller
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR010421543
- Title
- Holistic Retail Design: Reshaping Shopping for the Digital Era
- Author
- Zimmermann, Rainer
- Publisher
- Frame Publishers
- Publication year
- 2015
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 9491727656
- ISBN 13
- 9789491727658
- Item weight
- 1,107 grams
• The authors outline a new approach to retail design
• Strategy applications are outlined per chapter, with international best practice cases highlighted
• Written by leading professors in the field, Prof. Rainer Zimmermann and Prof. Philipp Teufel from the Peter Behrens School of Arts, University of Applied Sciences Düsseldorf
• Visually interesting with outstanding graphic design
A must-have for everyone involved with retail design. Holistic Retail Design sets out a theory that reshapes shopping by introducing strategies in holistic constitution and the improvement of retail experiences. It covers stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. The theory shapes spaces, platforms, events, interfaces, signage and communications, expanding scope whilst introducing retail archetypes linking to customer role models.
"Synopsis" may belong to another edition of this title.
WorldofBooks
Goring-By-Sea, WS, United Kingdom
AbeBooks seller since March 16, 2007
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