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Bibliographic Details

Title: Holistic Retail Design: Reshaping Shopping for the Digital Era
Publisher: Frame Publishers
Publication Date: 2015
Language: English
ISBN 10: 9491727656
ISBN 13: 9789491727658
Binding: Soft cover
Condition: good

About this title

Synopsis

• The authors outline a new approach to retail design

• Strategy applications are outlined per chapter, with international best practice cases highlighted

• Written by leading professors in the field, Prof. Rainer Zimmermann and Prof. Philipp Teufel from the Peter Behrens School of Arts, University of Applied Sciences D�sseldorf

• Visually interesting with outstanding graphic design

A must-have for everyone involved with retail design. Holistic Retail Design sets out a theory that reshapes shopping by introducing strategies in holistic constitution and the improvement of retail experiences. It covers stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. The theory shapes spaces, platforms, events, interfaces, signage and communications, expanding scope whilst introducing retail archetypes linking to customer role models.

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