Holistic Retail Design: Reshaping Shopping for the Digital Era. This item is unavailable.
Teufel, Philipp; Zimmermann, Rainer
Language: English
Published by Frame Publishers, 2015
- Softcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
AbeBooks seller since July 2, 2009
Condition: Used - Very good
US$ 10.42
Item description from seller
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G9491727656I4N00
- Title
- Holistic Retail Design: Reshaping Shopping for the Digital Era
- Author
- Teufel, Philipp; Zimmermann, Rainer
- Publisher
- Frame Publishers
- Publication year
- 2015
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 9491727656
- ISBN 13
- 9789491727658
- Item weight
- 2.45 pounds
• The authors outline a new approach to retail design
• Strategy applications are outlined per chapter, with international best practice cases highlighted
• Written by leading professors in the field, Prof. Rainer Zimmermann and Prof. Philipp Teufel from the Peter Behrens School of Arts, University of Applied Sciences Düsseldorf
• Visually interesting with outstanding graphic design
A must-have for everyone involved with retail design. Holistic Retail Design sets out a theory that reshapes shopping by introducing strategies in holistic constitution and the improvement of retail experiences. It covers stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. The theory shapes spaces, platforms, events, interfaces, signage and communications, expanding scope whilst introducing retail archetypes linking to customer role models.
"Synopsis" may belong to another edition of this title.