Home Service Empire: How I Built, Scaled, and Sold a Family of Businesses Worth Over $100 Million

At just 22, Cameron Bawden launched Green Mango Pest Control in Arizona with nothing more than a beat-up truck, a flip phone, and a friend with dreams as big as his.

Home Service Empire: How I Built, Scaled, and Sold a Family of Businesses Worth Over $100 Million is both a behind-the-scenes story and step-by-step guide to building a thriving company—from HVAC to landscaping to cleaning—that buyers fight to acquire.

In it, Bawden reveals his Value Vortex framework—nine principles covering everything from culture and systems to premium positioning and exit preparation, all of which drive value and are relevant to every service business.

Whether you're grinding toward your first million in revenue or preparing for an exit, Bawden's proven strategies show how to build a business that runs without you. Among business and marketing books focused on service companies, Home Service Empire stands out for its practical, battle-tested approach to creating lasting value for your customers, your team, and yourself.