Homo Creativus: The 7 C’s of Human Creativity (Creativity in the Twenty First Century)

This book focuses on creativity and showcases a specific approach to creativity. It uses a new 7 C’s basis for understanding creativity (creators, creating, cooperation, context, creations, consumption, and curricula). This new approach to creativity is an extension of the 4 ‘P’ approach (person, process, press, and product) which has dominated the literature since the 1960s. In each section, there are two chapters, which illustrate work on the topic and focus on some key issues.

This book focuses on creativity and showcases a specific approach to creativity. It uses a new 7 C’s basis for understanding creativity (creators, creating, cooperation, context, creations, consumption, and curricula). This new approach to creativity is an extension of the 4 ‘P’ approach (person, process, press, and product) which has dominated the literature since the 1960s. In each section, there are two chapters, which illustrateur work on the topic and focus on some key issues.