What's Your Hook?: 26 creative ways to make your message stick

Kevin Carroll

11 ratings by Goodreads

Language: English

Published by Carroll Communications, 2012

098196088X / 9780981960883

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Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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Inside this short and snappy book, you'll discover why companies such as Microsoft, GE, Heineken, Wrigley, Pitney Bowes and Chubb turn to Kevin Carroll to help their people become better presenters and speakers. Carroll, a former advertising executive, shows you how to weave in stories, analogies, surprising statistics, props and a whole lot more in order to make your message much more interesting, more persuasive and more memorable. (Like the time his client handed out a bag of M&M's to all 1,000 audience members so they would remember the key phrase of the conference: Mindshare to Marketshare.) So if you want to stand out from the crowd and really make your message stick, What's Your Hook? is for you.

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Title
What's Your Hook?: 26 creative ways to make your message stick
Author
Kevin Carroll
Publisher
Carroll Communications
Publication year
2012
Condition
Very Good
Binding
Paperback
Language
English
ISBN 10
098196088X
ISBN 13
9780981960883

World of Books Inc

Montgomery, IL, U.S.A.

4-star seller

AbeBooks seller since March 23, 2026

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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