Hook 'em: Speaking and Writing to Catch and Keep a Business Audience

Ken Matejka & Diane P. Ramos

ISBN 10: 0814479014 / ISBN 13: 9780814479018

Published by Amacom, 1996

About this Item

Paperback - not ex library. Published in 1996 by American Management Association, New York. Covers are a little worn/grubby otherwise a good, clean copy. Ready for immediate despatch from UK. BS-5B*.

Seller Inventory # FBA-6558D

Bibliographic Details

• Title: Hook 'em: Speaking and Writing to Catch and Keep a Business Audience
• Publisher: Amacom
• Publication Date: 1996
• Language: English
• ISBN 10: 0814479014
• ISBN 13: 9780814479018
• Binding: Soft cover
• Condition: Good
• Dust Jacket Condition: No Jacket

About this title

Synopsis

Boring an audience is the quickest route to management oblivion. You need a hook! And this unique guide provides just the right kind of bait. The authors supply secret strategies for great speaking and writing in a stimulating and easy-to-follow format. You get technical information and examples in easy-to-read charts for on-the-spot use; famous quotations that will inspire and invigorate; real-life examples that can be used by anyone, in any situation; quick, practical tools for busy, inexperienced managers; plenty of action exercises to help readers hone their communications skills; and ample doses of humor.

About the Author

Ken Matejka, Ph.D., (Pittsburgh) is a professor at Duquesne University.